What is Digital TV?
In the past the pictures on television seen by the majority of New Zealanders were by virtue of analogue transmission.
Freeview|HD launched in April and the evolution of New Zealand free-to-air broadcasting took its next major step forward.
Freeview’s aim is to ensure that world class digital technology is not only available and affordable but that it also offers a superior broadcasting experience for all New Zealanders. The goal is to make this a reality for Kiwis through choice, not compulsion.
What does freeview|HD deliver in addition to the Freeview satellite offering?
freeview|HD allows for regional broadcasters to cover their local region. Meaning that tvCentral will be available only in the Waikato & Bay of Plenty regions on freeview|HD.
Where the Freeview satellite service made bad reception a thing of the past by delivering crystal clear standard definition pictures, Freeview|HD will provide crystal clear digital pictures and sound on all channels with the added bonus ofsome of your favourite programmes broadcast in High Definition.
From day one not all programmes on the channels will be true HD (i.e. shot, edited, stored, and broadcast in HD). As such the balance of the schedules will be ‘up-converted’ (or up-scaled) from standard definition to the appropriate HD format.
What do I need?
Freeview does not sell digital receivers or carry out installations. It does, however, certify receivers to ensure quality and it also accredits retailers who wish to promote Freeview and sell compatible products.
Once you have an approved digital receiver you can access Freeview|HD from a UHF aerial.
What are the take-up projections?
Initial projections for the Freeview satellite service’s first year (at 30,000) were proven to be conservative as Kiwis’ quickly embraced the chance of receiving crystal clear digital quality pictures and sound for free.
With the launch of Freeview|HD, Freeview expects take-up of this service to be low initially and tracking upwards over time as the number of devices that contain a digital receiver increase and the channels accessible through Freeview grows.
Once again it is hard to predict how the take-up of Freeview|HD will unfold, but given the increasing number of homes with HD capable TV’s (approximately 300,000 homes) looking for the best digital quality experience, we are confident that we will see over 50,000 NZ homes with the Freeview|HD service by June 2009.